We all make mistakes right? But repeating the same mistake again and again can harm a business focusing on ecommerce a lot. Because one single mistake while taking the photograph of an ecommerce product may make it look dull and unattractive. This may lead to a loss in conversion of sales.
An ecommerce product photo should be attractive enough to persuade customers for buying it. It should have a perfect amount of light to make the image sharp and it should also show the actual color of the product too. To capture such image you should follow some DIY ecommerce product photography tips and if you’re a beginner then this startup guide can help you a lot –
To help you we have gathered and made a compilation of ecommerce products photography mistakes to avoid. If you can mend these mistakes in your photography then success won’t be that far from you. Without wasting more time here let’s start!
Too much of lighting
Product images need to be sharp enough to show all the details properly. To make it sharp a correct and sufficient amount of light is necessary. Sometimes a product photographer fails to understand the quantity of light needed. The photographer increases the quantity of light more to make the image sharp but as a result they give too much of lighting. Too much lighting destroys the product image and hides the details of the product. Use a product photography lighting diagram to adjust the lights on the product while capturing it. You will get a great quality image if you do so.
It happens a lot while capturing any sort of photography a person accidentally moves causing the product photo become shaky. These images become hazy and unattractive. Such images can cause a reduction in conversion. You can fix this mistake either by using the stabilizer mode on the camera lens or using a tripod. This will help you keep the camera firm and capture a great and attractive product image.
Editing an image to make it look more attractive is good but overdoing anything makes it look awkward. I tried over editing as a beginner trust me I couldn’t sell any of my products because of this. I would suggest you to use Photoshop for editing product images and check the work of professionals before starting to edit your image. You will get inspiration from their work. To save time and get a quality image you can also outsource the images from professional photo editing services. This will help you get a well looking and sharp product image for showcasing on an eCommerce website.
Improper White balance
White balance determines the temperature of the light source and how you can use to bring out the actual colors of the product image. Most of the product photographers fail to use the correct white balance for correct light they are using. You should understand the use of the different white balance modes for different lighting while capturing a product image. You can check this article for more knowledge about white balance – Understanding White Balance – Cambridge in Color
Image composition is the most important thing a photographer needs to concentrate on while capturing a product image. Most of the photographer doesn’t know how to make a good composition of the scene. This is why they fail to capture persuasive image of the product. Using the rule of thirds you can capture a perfect product photo that will allure the clients to check the product image at any cost. Composition is the best way to capture an alluring product image that will increase conversion.
When you are doing product photography for e-commerce, one thing you have to keep in mind that it is only product photo which can help you to sell the product. In a product photo in an e-commerce website, people understand the product if the product is seen completely visible. Some photographers do a mistake of not focusing the product properly. Right camera setting plays a huge part in focusing rightly on the product. You have to set the camera rightly. You can use auto focus mode and focal length lens to get proper focus on the product you are shooting for e-commerce products. When a customer keens to buy products from e-commerce, he/she definitely would want to see details. A product photo which is not in right focus cannot show details. Hence, the products get rejected due to photography. So you should always be careful while focusing on product during e-commerce product photography.
No matter what kind photography you are talking about, background plays an important role for every photography type. Talking about e-commerce product photography, no one would understand a product if the product photo is having a busy or a gorgeous background. An important e-commerce products photography mistakes to ignore is not to shoot product photos in busy backgrounds. Thinking through a customer’s point of view, a busy background will just distract the customers and the photo will be confusing. You should always use a simple background while you are doing product photography for your e-commerce website. The benefit of using a simple solid colored background is, the product will pop out in the image and will look like the hero of the photo. This is one of the best product photography hacks. White is the best color background you can use to make the product photo look great.
One of the important aspects of making the e-commerce product photos looks good is presentation. It is obvious that the customers get attracted more when they see a photo with a great presentation. In some e-commerce websites you will see that the products have been presented very poorly. Some product photos may look shabby, some may lack some textures and many other things may have lacking in. Whenever you are doing product photography in e-commerce, you have to be very particular about presentation. A presentation varies a lot in boosting the conversion rate of e-commerce product photography. You can use many things for presenting the products in good ways. You can use a bit of props, rights stands for hanging the products, mannequins, some materials, fake backgrounds etc.
Props are for making a photograph looks interesting. You can get a good concept using props. Props go wrong when they are combined with wrong product. Or we can say, the product photo goes wrong if it is combined with wrong or unnecessary props. You may think that high number of props may make the product photo looks interesting. But that is wrong. If you use unnecessary props, your main product will be hidden and ignored due to the other props. So the main product may not get the attraction of the customers. Hence, the conversion rate and sales will fall drastically. Whenever you are shooting for e-commerce product photography, try to keep the photograph as simple as possible. Use the prop which goes well with the product and which makes sense. But never use too much of props.
Too Much of Reflection
Reflections and shadows are considered as natural elements. It is a feel of being a product looks natural, classy and elegant. You can use or make the reflection of the product and use them to make the photos look attractive. But sometimes some people use reflections everywhere which is wrong to do. This e-commerce product photography mistake is compulsory to avoid. You just cannot use the reflection everywhere in the product photo. This will really make the product look lost and cheap. That will not bring you customers but a lot of criticism. So you should avoid doing this mistake.
Everyone makes mistakes. But when you are running an e-commerce business, everything relies on the product photographs you publish for selling them. These are some mistakes you really should avoid if you want to get good conversion rate and attraction from the customers. Avoiding these mistakes will be beneficial for your company and for you as well. So follow these tips of e-commerce product photography mistakes you should avoid.