There are lots of companies that are involved in the business of selling drinks and beverages. Such companies use e-commerce sites, visual ads, ads on banners, leaflets, newspapers, magazines and many more mediums to promote their products. For capturing the eyes of the consumer the first thing they take into consideration is the attractiveness of the drink in the photo. Laws of marketing say that a product photo that has a great appearance and looks appealing intends to draw more attention of the consumer towards it and this persuades the buying decision of them it even helps you increase the conversion rate of the company. This is why capturing an attractive image of drinks and a beverage is the first necessity of the businesses. For this reason, they mainly hire professional photographers who’ll do drink photography for them.
The product photography niche is a bit saturated. Some niches like apparel photography, shoe photography is a bit congested with competitors whereas niche like drink photography is a bit less competitive. In this article, we’ll give you some professional tips and ideas as we gave in dark food photography which will help you get to know about this niche more and you can start capturing attractive drink or beverage photography that will definitely make your clients happy.
So without further adieu, let’s start!
Use Proper Gadgets
You know drink photography is also a part of food photography. The gear a photographer uses in food photography is also applicable for taking drink photos. Using proper gear is an important thing for capturing professional-looking images of various drinks. Make sure you have the following gears with you on the shoot – A DSLR, macro lens, prime lens, a good tripod, some reflectors, strobes or lights, and a lightbox. If you have these gears with you then capturing a cool drink photograph is easy.
Click from Various Angles
Clicking from a similar point or angle, the photography looks so basic and obsolete. Points are in reality essential to get an appealing look to the nourishment photography. While choosing the edges you need to think something innovative. Try not to click photographs just from the front point, which makes the photography exhausting. Each image won’t glance great in one specific edge. You have to switch points. Exploring different angles regarding various edges will permit you to realize which point will be the best for a specific picture. Along these lines you can get brilliant photos of your drink from various points.
Use Shadows and Reflections
One cool thing while capturing drink photography like cocktail photography you can use shadows and reflections with it to make the image look attractive and appealing. You can use artificial lights from angles to cast a shadow of the drink on the plane. You can also use a drop shadow technique using Photoshop to create a fake shadow that looks natural. You can use a black colored shiny tile or a glass beneath the drink while capturing its photo, this way you’ll get a reflection of the object on the plane.
Use Natural and Artificial Lighting
Lighting for food and drink photography needs to be good enough so that the image is sharp and colorful. The most valuable and free source of light for catching a sharp picture is normal or natural light. Normal white light is a compelling source of light to drink photography. You can get normal light from the sun. Another light source that can be utilized for catching item pictures is a fake or artificial light. Fake light can be whatever originates from any kind of light source made by people like cylinder light, spotlight, bulb, and so forth. It tends to be any kind of light aside from common sources like the sun.
The greater part of the photography which is done indoor on photograph studio artificial lights is utilized. It likewise assists with expanding the sharpness of the drink picture. One major bit of leeway of utilizing this light source is that you can control its heading and amount. You can learn more about artificial lights from tips to use artificial light for photography.
Click in Good Background
Each photo needs a decent background. On the off chance that the background isn’t sufficiently alluring, you will neglect to convey great drink photography. It is significant for your drink item to jump out and surpass the image. A background resembles the background of photos. Pick the background cautiously. Try not to put backgrounds which are stunning or loud for nourishment photography. Continuously select a basic and strong shading background. The advantage of a strong shading background is, your nourishment will be high helped in the drink photography tips putting a strong background. Here and there it turns out to be difficult to make or seek after a decent background. You can utilize background removal or Photoshop path technique to get the ideal background.
Add Ingredients
To make a drink, the ingredients of that drink play the most powerful role. To make powerful drink photography, I would like to give one of the strongest drink photography tips which are to incorporate the ingredients into your drink photography. Utilize various ingredients and they will pass on the flavors superior to anything hues would. Remember a few fixings from the beverage for the synthesis and it will assist you with accomplishing irregular photographs. Counting the ingredients will pass on the flavors more than hues alone would. You can also use fake ice cubes so that the photo looks creative and real.
Use Proper Glasses
Glasses are very important parts of drink photography. No matter what drink you are presenting, the glasses should be proper and appropriate. So you have to have the idea which drink goes with which glass. There are different types of glasses for drink you can use. Actually, it is a glass that can enhance the beauty of your drink photography. You cannot just use simple plain glasses for doing drink photography, but you have to think which could look more attractive. You should use a glass that compliments your drink. There is an appropriate glass for each drinks, yet abstains from utilizing conventional glasses. Besides aggravating foodies, conventional glasses are not intriguing to take a gander at, while specific glasses arrive in an assortment of irregular shapes.
Try Different Concepts
Do you want to make your drink photography looks creative? Do you want some creative photography tips? My suggestion and one of the best drink photography tips and ideas I would like to give is to create some concepts which doing drink photography. Suppose you are clicking photos of some summer drink, you can use a poolside as a background or a sea and set your drinks before that. Click the photos and it will clearly show that it is a summer drink and automatically will create a concept. Just like that, try different concepts and props with different types of photos to get some fun yet creative drink photographs.
Keep the Glasses Clean
It is very important to keep the glasses clean when you are doing drink photography using the glasses. If your glasses have some marks, your photography will not look that good. So you need to clean your glasses nicely before going for the shot. You can use some water sprinkles on the glass or condensation while clicking drink photography. It will make your glass looks fresh and freeze. You can just set your glass into the fridge for five minutes before photography. It will give your glass a good result.
Post Processing
One of the important aspects of photography is its presentation. If the presentation of the photography is not done perfectly, it will not receive a good review. While doing drink photography, you may face some problems and perhaps some mistakes may get done. To make the photos look perfect, post-processing is the best option for you. You can apply some effective photo editing techniques or even can get help from different photo editing companies who provide photo editing services like photo clipping service. To edit your drink photographs and deliver something better so that the photographs look perfect.
Some Bonus Tips –
Use a Model to Pose for a Drink
Drink or beverage is something that people have every day. But when you are shooting drink photography then it has to look natural. And it looks most natural when it is shown consuming. So you can just select models to pose for your drink that you are shooting. You can also just use the hands of models if you do not want to take the face. Ask you model to hold the glass of the drink and click photos.
Shoot the Style of Cocktail
Cocktails are more about stylish drinks. Different colors, colorful garnish, fizzes and many things are contained in a cocktail drink. A cocktail makes a party more interesting. Not only the party, it also makes drink photography interesting as well. Put your camera up and shoot the cocktail drinks to enhance the beauty of your drink photography. You can add some ingredient to make a better drink photo.
Add glycerin or water drop around the glass
A drink should look refreshing and tempting. It is not possible for drinks to be and to look chilled while photography due to the heat of the lights. There is a way you can make it happen. Well, adding glycerin or drops of the water will give you glass a look of chill. But you have to shoot quickly when you add glycerin for a chilling look.
Use Complimentary Colors
Any photography looks beautiful when it is colorful. Some drinks might be very colorful and some might have dull colors. If you are shooting a dull colored drink then you should add some colorful ingredients which compliments the color of your drink. It will be very helpful to pop up your drink photography even if the color of the main drink is dull.
Add Fake Ice Cubes
Ice is a very important part when it comes to drink photography. The room of photo shoot usually hot. Adding original ice cubes will not be a smart move because ice cubes melt in a shorter time. The best drink photography idea for that one would be adding fake ice cubes. There are fake ice cubes in the market which you can use while doing drink photography.
Focus on the Garnishing
There are different things you have to focus while doing drink photography. You can click something different and add in your drink or beverage photo shoot. It is garnishing that your drinks are having. Shoot the garnish of your drink closely to get a marvelous photo of drink.
Crushed ice can be used as well
Crushed ice also can be added a great element in your drink photography. But the crushed ice should be more freeze so that it does not gel melted
Conclusion
If you want to shoot perfect drink photography, then follow these drink photography tips. These are the tips that will allow you to click photos like professionals. So get out there and get shooting some heavenly delicious drink photography. Whatever your motivation and expectation in taking photos of your nourishment and beverages, recollect that it is an acknowledged practice these days — the same as different sorts of photography. Simply make a point not to make your companions or your date stand by always and starve while you take photos of your plate.
