Product Photography has become quite necessary these day for various eCommerce businesses. Most of these businesses are relying on photographers for a perfect product image. They use this image to highlight their product in the online gallery and attract customers.
Product photographers are earning a lot because of this opportunity. But they still lack in quality. To improve this quality we have made a compilation of the best e-commerce product photography tips here in this article. This is solely to help the photographers to build a professional portfolio.
A product photo looks best when it is properly presented. When people shop online, they cannot touch, feel or smell the product, they can only see. If the product is not properly presented, the customers will be least interested about the product which may cause you losing a customer. Whenever you will go through the tips for e-commerce product photography, you will definitely get to know why it is necessary of proper presentation in e-commerce product photography. Your product quality may have a very good quality, but you may fail selling that product to the customer. One of the main reasons for this is a bad presentation. Use some props or stand to hold that particular product. Remember; do not make the product look cheap and shabby. Because it is presentation which makes the people get attracted at the first place. So you have to be very careful while presentation of your e-commerce product photography.
A studio is very much related to every kind of photography. It is a studio, where the product photography is professionally done. For e-commerce product photography, you can make your own studio. You just need to have some free space at your home. Use some materials as background. You can use either you house’s lights, additional light or even natural sunlight. You can use tables as stand for holding the product and can also create reflections by different sources. While shooting in studio, you should use tripod so that the product photo does not come shaky. Building an in-house studio is actually very easy and cost effective. You just need to use your brains. Shooting an e-commerce product photo in studio will give you many advantages. You will have lots of time in hand which will help you to click e-commerce product photos perfectly.
Keep the Background Simple
Background matters a lot in every photograph. A background is considered as the backbone of the photographs. It is background which can make your photo looks excellent and also worst. It depends on the selection of the background. If you are running an e-commerce business and sell products through your e-commerce website, then you must use appropriate background. Suppose you are having product photography but you are using a background which is loud and very busy. But that will not help you to boost the conversion rate. A busy background may make the photo look cheap and underestimated. Using a solid color background for e-commerce product photography would be the best. You should keep the background simple and sober so that your product pops of and be the hero of the photo. It is one of the major e-commerce product photography tips. A white color background is mostly used for e-commerce product photography. In a website, the product looks really good and understandable. A product photo which is having a white background, attract customer’s eyes.
Shoot from Different Angles
Nowadays, people are too busy to go shopping and buy stuffs. Most of the people decide to stay back home and shopping online. While the shoppers browse different product on different e-commerce website, they try to see the details and different angles of that particular product. It is very important to see how the product looks from every angle. If you post your e-commerce product photo only from one angle, the customers will get confused about the product. While you are doing product photography for you e-commerce website, you should click the product from every angle so that the customers get help to see details.
Right Camera and Lenses
There are loads of cameras for product photography. It really relies upon the sort of item you’re shooting. For any measured item like a vehicle, attire or little stuffs I incline toward utilizing proficient camera like a Nikon 60D as it is moderate and can be utilized in various sorts of photography. You can interface any kind of focal point with it. It has incredible capacities like metering modes, centering focuses, and so forth. This is the reason I favor this camera for fledglings.For product photography you may require focal points that can accept pictures of large scale object just as greater articles. For this reason I incline toward utilizing a Sigma 24-105mm f/4.0 DG HSM ART focal point. This focal point can be utilized to click any kind of picture. It likewise comes at a reasonable cost of just $899. Which is modest contrasted with different focal points.
While shooting the product, one thing is for the most part passed up a major opportunity is shooting the subtleties of the product. You need to have a similar outlook as a client that on the off chance that you need to purchase the product what you would need to see. The clients like seeing the subtleties so they can make sure about the item. Subtleties of an item matters a great deal. As a picture taker, you just ought not to concentrate on just some basic viewpoints which each photographic artist does. So click confining is essential to demonstrate the item pleasantly. In any case, you need to check if everything in product is flawless or not. Check the belts and bands of the product, check the product on the off chance that it is spotless or not. Ensure it doesn’t have any earth which could make the photograph look terrible.
Product Photography Lighting
Item pictures should be sharp enough to demonstrate every one of the subtleties legitimately. To make it sharp a right and adequate measure of light is essential. In some cases an item picture taker neglects to comprehend the amount of light required. The picture taker expands the amount of light more to make the picture sharp yet subsequently they give a lot of lighting. An excess of lighting annihilates the item picture and conceals the subtleties of the item. Utilize an item photography lighting chart to alter the lights on the item while catching it. You will get an extraordinary quality picture on the off chance that you do as such.
Reflection is really brings a characteristic inclination out of the item photographs. A mirror reflection makes a tasteful and exquisite look of your item photograph. When you will see the photograph after photography, you will perceive how great the item photo is looking. In any case, clicking an item photograph taking mirror reflection isn’t that simple. You need to set up for that. You can keep the item on the glass with the goal that you get the reflection or you can likewise utilize reflect rather than the glass to get the accurate impression of the item photograph. Utilizing water down to the item or before the photograph will give you the best mirror reflection than everything. It will look increasingly characteristic and inventive as well. The photographs with mirror reflections are alluring and the watchers will likewise get pulled in towards the reflected item photographs.
Use Light Box
A light box is an apparatus that offers light to the item. An item is set in the middle of the light box where is gets caught into a picture. It gives counterfeit light to the item which gives an incredible and sharp item picture. These pictures look spotless and alluring. This is a standout among the most significant item photography hardware tips.
Photography and photograph altering can’t be isolated from one another since one need another. In this computerized world, the term photograph altering has turned out to be prevalent and enormous. In the photograph business, pretty much every photograph should be altered. So the photograph altering is being utilized and is redistributed from various photograph altering organizations. After the item photography, the photos ought to experience photograph altering. By photograph altering you can improve the magnificence of the item photos and can likewise fix every one of the imperfections which your item photos have. The greater part of the photograph editors and photo editing companies to use Adobe Photoshop to alter photographs. You can do photograph altering without anyone else’s input in the event that you know Photoshop or you can likewise take assistance from photograph altering organizations.
Item photography is simple yet testing. On the off chance that you are a novice in this field, you should know these tips for item photography. These are straightforward and simple to-do traps while doing item photography. Following these e-commerce photography tips will give you appropriate thoughts regarding legitimate item photography and you can be an expert.