So the photography industry is growing and becoming more competitive day by day. It has become quite tough for almost every beginner level photography business without a photography blog to penetrate through this rapidly developing market.
Many photographers are investing their capitals in different marketing strategies but aren’t getting that much amount of return on the investment. Using social media for advertisement works but it doesn’t produce that much revenue that can be earned through other methods of advertising.
Well now you must be thinking that if social media marketing isn’t enough then How to Earn from Photography Business?
Well there are lots of ways for finding clients for a photography business. The most useful and effective one is obviously blogging. A website or a blog will work as your identity and will contain your portfolio, contact details, offers, etc. A blog will build a trust of you with your targeted audience and trust builds conversions.
And opening a photography blog is not at all tough these days. You won’t have to have knowledge about coding and all because everything has become easier now. All you need to have knowledge about is using your creativity and planning the contents inside the website or blog.
In this article I’ll show you the way to open photography blogs for beginners and how to choose a photography niche to work on.
Therefore without further adieu let’s start!
Search for a Name
The initial and most important thing you need to do is to choose a name for your photography blog. The most obvious way is to use your brand name or if you’re managing the business by yourself then give it your name like – If your name is suppose James then the blog name should be “JamesPhotography”. According to professional blog owners a photography blog name should be worth remembering. So to help you clear out your confusion you can check out these awesome photography blog name ideas it will help you to decide a name for your blog.
Buy a domain and hosting
Now as you have found a name for your business you’ll have to secure that name so that no one else can use it. To secure that name for your blog you will have to buy a domain using that name. There are many websites that sell domains at affordable rates. Here are some of the popular ones – Google domains, Namecheap, GoDaddy, Hostgator and Domain.com.
Next thing you need to do is to have a hosting server for that domain. Hosting means to show your website to the audiences on internet and a web hosting company provides you with all types of technologies and equipments needed to host your photography blog on the internet. There are various web hosting selling companies that sells different type of web hosting plans for businesses. Choose the best plan for you from these renowned hosting companies – Bluehost, Hostgator, Namecheap, GoDaddy and A2hosting.
WordPress is a website and blog creation tool for managing your contents and website. It is a tool for the non coders. People who doesn’t know or have even a bit of idea about coding can also use this free tool to create an outstanding photography blog. You just have to install this software on your hosting server. Installing WordPress is very much easy for everyone. There are some hosting companies who offer one click installation of this tool on your server. All you have to do is to log in to your hosting account and click on the install WordPress option. In few minutes WordPress will get installed and then you can manage your website through it. Check this article for understanding the way better – How to Install WordPress – Complete WordPress Installation Tutorial
Buy a theme and customize it
Now that you have WordPress you can do anything with your blog. You can change the way your blog looks and you can put any type of contents on it. You can make pages and can add photos to the blog and many more. Well doing so many things manually will take lots of days. To save time you can just buy a theme for your photography blog and can customize it using the theme customizer of WordPress. There are many themes that have demos of stunning photography blogs already made for you. You just buy a theme and install the theme on WordPress. Then choose the desired demo and import it. Within a minute your website will look like a professional photography blog. These are some best photography blog theme for you to buy check out this list – 54 Best Photography WordPress Themes 2019
Properly fill the pages with engaging contents
Now that you have all the necessary pages you need to tell people about your business and ideas of photography you will need to fill the pages with as much information you can about your company and offers. The most important pages of your blog rather than the blog page are your Contact, about us, Portfolio and Offers page.
Fill out your contact page with all ways of contacting you starting from emails to social accounts. Then tell people about yourself and the business, it’s initiation date, your experience in the industry, advantages of working with you, your team info, etc on the about us page. Fill up your portfolio page with the best images you have captured in your life to attract clients. And then give people offers and packages of your photography business on the Offers page.
Search for blog article topics
After setting up your website now let’s come to the main purpose of it. The main purpose is to bring visitors into your site and create conversion through it. Writing blog articles is the best way to bring visitors to your website. There are different types of photography blog articles you can write about but which one to choose? This is when you will need to find a niche for writing. A niche blog article will help you filter your audience and bring the ones to your site that will be your potential clients. If you’re a wedding photographer then write articles about wedding photography blog. If you want to share your personal tips and experience as a photographer then write articles related to personal photography blogs for example – Photography tips and tricks, top 10 camera equipments, etc. You can do the niche research using these photography blog articles ideas – 25 BLOG POST IDEAS FOR PHOTOGRAPHERS
Do some marketing and start earning
So now you have a photography blog with lots of contents to share with the audience. Now you can use your social media profiles to bring visitors to your blog and create conversion out of it. First of all create profiles on the best social media sites and photography profile creation sites. Follow some people that might relate to your audience and then start sharing your blog contents on those profiles. This way you can increase the visitors on your blog and can earn a lot through your blog by driving people to your photography offers page.
Conclusion – Happy ending
These tips will help you make the most profitable photography business. A photography blog has created a lot of conversions and many professional photographers rely on their photo blogs for increasing revenues. So don’t waste your time and open a blog right now before the competition increases. And and and Best of luck fella!