For a company, the most important part is to sell their goods or services. Almost every renowned company uses the technique of marketing to spread their name and the details of their goods or services.
It has become a very important part for a company to get known by the people of the world and to be a brand. Real Estate companies are also not lacking behind. Knowing some great real estate photography tips is a plus.
What Real Estate Company is all about?
It is about selling their designs by showcasing their buildings and houses images to its clients. They need to advertise them in the real estate market to get clients. The perfect way to market their real estate property to the people is by photography.
Some articles you should read about Photography –
Why Hire a Real estate Photographer?
Real Estate Photography has become very popular in recent times. Because the clients of real estate companies need to show each and every corner of the real estate project very precisely so that they can convince the buyers to buy them. For that reason they hire very professional photographers who understand about this sort of photography. Real Estate Photography is not easy at all. You need to know some techniques when you are up for picturing real estate projects.
So here in this article I’ll give you some amazing real estate photography tips and techniques that will make you capture photographs like a Pro.
As a real estate company or Photographer you should obviously know about these tips –
Without further ado, let’s start the points.
Real estate photography is one of the challenging photography styles a photographer can ever face. As a photographer you have to observe the entire real estate space you want to shoot. When you want to be a real estate photographer, you need to roam around the every corner of the real estate property. Go and explore which places are there where you can get great photos. In a real estate property, you will get some spaces like bed room, hall room, living space, kitchen, wash room, yard, and balcony and so on. Explore each and every corner and observe carefully. Think where you can get great photos from. If you are the real estate owner than you have to be know the spaces well so that you can suggest before hiring a professional photographer.
While doing any kind of photo shoot, lighting plays a vital role for sure. There is no way of denying about the importance of lighting in photography. When you are doing real estate photography, you have to focus on the lighting. Make sure that the lighting system is perfect on the location of photo shoot. In case of real estate photography (especially indoor), it is needed to take one or two sets of lighting with you to make the spaces look lighten. Lighting also helps to make the photo bright and the things noticeable. Another best thing you should do is, using natural lights. Do not restrict the natural sunlight to come inside the real estate property while photo shoot. Use the resource of natural light to your photography, that will give you amazing lighting and the photographs will come phenomenal as well.
Camera and Lenses
While heading for the real estate photography, you have to carry best gadgets along with you. By gadgets I mean the best camera and lenses for clicking real estate photos. Before the photography, you have to have knowledge about the best camera and lenses for real estate photography. There are some cameras and lenses which work exceptionally to do real estate photography. If you do not choose a proper DSLR camera to click real estate photos, the photo would be a waste. You should take a professional and updated DSLR camera of high resolution. Nikon and Canon are providing some great cameras for real estate photography. But you have to go for full frame lenses to click real estate photos because you will have to click wider places. Here are some top lenses for real estate photography given below.
Nikon Nikkor 16-35mm f/4.
Canon EF 16-35mm f/4L IS USM.
Tamron 15-30mm f/2.8 Di VC USD.
Tokina AT-X 17-35mm f/4 Pro FX.
Sigma 12-24mm f/4 ART.
Rokinon 14mm f/2.8 IF ED UMC.
Nikon Nikkor 12-24mm F/4 G Aspherical ED IF DX SWM AF-S.
Tokina 12-28mm f/4.
It is not only the game of the camera, but it is also the game of proper camera setting. Camera setting and Adjustment is one of the most important elements in Real Estate Photography. It is a tricky real estate photography technique of adjusting every single setting of your camera. You need to understand which settings are best for your real estate photography. The ISO, shutter speed, Brightness, Exposition every setting should be adjusted perfectly when you are about to shoot real estate property. Try to keep the shutter speed and ISO slow because fast shutter speed may ruin the photographs.
Try Different Angles
It is difficult for you to make your clients make understand about real estate property or photography will not understand the property if you click and show the photos from one angle only. Try clicking the places of real estate properties from different angles. Because, one angle cannot gives you a perfect photo. You should click photos from different angles because different angles give different perspectives. Whereas, different angle photographs you may get at least one or two perfect photos. If you see the brochures or the catalogs of a real estate company, you will see one single space is being clicked in few different angles. From that, the people understand about the depth of the property.
Use a Tripod
While capturing real estate photos, a photographer may feel tired by holding the camera all the time. The photos may turn out to be shaky when the outcome comes. This decreases the demand of that photographer in the industry. To Avoid this particular situation; you should take a tripod along with you. Set your camera in the tripod to keep the camera stable at one place so that the camera does not slip from hand and you can get photos straight. You should turn the stabilizer mode on to avoid destruction of images if gets shaken.
Use Extra Flash
Except extra set of lighting, you can also take a flash lighting with you which is portable. It will give you extra lighting, thus extra focusing to your subject more smoothly than your regular flash. To capture larger areas of a real estate property, an additional part plays a great role. So it would be beneficial for you if you use at least one additional flash while clicking real estate photographs. Bounce the flash light upward so that you will get a bright image.
Textures and Patterns
While capturing real estate images you need to be aware of all the attractive things of the house or building. Customers would agree to buy that asset which looks attractive. Nowadays most of the real estate’s interior or exterior designs have Textures and patterns. Look around the area properly and search for the best walls or shapes which have textures and pattern. Capture them using a small exposure so that the outlines look original and it attracts customers.
A professional photographer once told me that he couldn’t complete a project because of the lack of extra batteries. His battery power ended at the moment when he was going capture the masterpieces of that property. So always carry extra batteries so that you cans hoot every inch of that property without losing a client because of dead battery.
Every type of photography needs a little touch of photo editing. Photo editing is a skill that takes time to master but is very useful in the photography industry. Real estate photos also need some special editing touches. HDR, Photo manipulation, Color correction, background removal are some photo editing techniques that gets applied to real estate photographs to make it look more eye catching. Some photographers do it themselves and some take help from photo editing service to alter or edit their real estate photos. Photoshop comes very handy in case of editing or processing these images. If you’re a newbie photographer and don’t know the basics of Photoshop then check this out – Best tools in Photoshop | 9 Top Photoshop Tools to Work with
Being a real estate photographer and work like professional is not an easy task. If you do not know some great real estate photography tips and techniques, your work will not go that well and you will face criticism. So apply this tips and techniques while doing real estate photography and see the changes in your photography style.