When you search for products on Amazon, it’s the photography that catches your attention first. A product’s image makes or breaks its chances of selling successfully. You cannot afford to leave anything to chance when it comes to snapping pictures of your goods. If you have just started out as an Amazon seller and are looking for ways to get more visibility for your products, excellent photography is key.
After all, potential customers judge a book by its cover, so it stands to reason that the same is true of their online shopping experience. In this article, we’ll be discussing everything you need to know about Amazon product photography and how you can optimize your images for this virtual marketplace.
You can see this amazing tutorial of Simple Product Photography for Amazon Products from Jungle Scout if you want to know how things actually work in this case –
Background should be plain and simple
Amazon is undoubtedly the best ecommerce website in the world. Billions of products are being sold by amazon. The main part of an ecommerce website and specially Amazon is the photographs. Product photography should be the best when you are trying your products to sell on Amazon. You have to check the requirements of Amazon first. Check out how the product photos are.
If you notice, you will see that maximum number of product photos are having plain and simple background. So you have to choose plan and simple background while doing product photography for amazon. The advantage of the plain and simple background is, the product will get the focus at most and will be more visible.
Shoot in natural light whenever possible
Lighting is a key element of any kind of photography. You would definitely do not want your product photo to be darken up for posting on Amazon. There is no point of posting product photos where the consumers will not get to understand what the product is just due to inappropriate lighting.
The best and the cheapest lighting setup for doing amazon product photography would be shooting in natural light whenever possible. So you have to check when you can get and how can you get the natural light for shooting product photography for amazon. Place your products again the natural light or sunlight when it appears and shoot your product photos for amazon.
Capture the product in use whenever possible
It is very important for an ecommerce company to show the use of the product to customers. A lot of customers might want to know what is the use of product and how? In that case, you should shoot photos of the product by using the product. Make the use of the products and capture photos for posting on amazon. As it is a big platform, getting more customers for your product would be easy for you by doing so.
Pay attention to detail
We all want to understand each and everything of a product on ecommerce shopping sites. Suppose you want to buy a bag pack. You would want to see details like how many pockets are their? How the zips are? Understanding the material closely or the capacity. All these things come under details of the product.
Just one photo of a product is not enough for you to make your customers understand about your product. Hence click photos of the details and highlight them on photos. Post your product photos along with the details of your products.
Experiment with angles and perspectives
When we seek for purchasing a product from amazon, we all actually need different photos of the same product from different angles and perspectives. Different angles give customers more idea about the products so that they can be sure of purchasing it or not. Amazon is not a small platform for ecommerce business. You have to make sure that you shoot your products from different angles to show different perspectives of your products to the customers.
Use a tripod
One of the main product photography equipment is tripod. A shaky photo is a big rejection for any kind of ecommerce business, especially for Amazon. It might be tough for a photographer for standing holding the camera for a long time while shooting product photos. Using a tripod is the best solution for not getting shaky photos for amazon.
Tripod holds your camera as long as you want and you can also move your camera from here to there to shoot product photos. Using tripod will give you a proper product photos for amazon. So start using Tripod for shooting product photos for posting on amazon.
Using plain photos of products on ecommerce might decrease the conversion rate and it is also somehow boring. Why don’t you make your product photos more interesting for a platform like amazon? You do not have to do much. Just use some props to shoot product photos for amazon which will add an interesting effect on your product photo. But you also have to be careful about choosing the props. Choose props which will not overshadow your original product.
Take lots of photos
One or two photos of your product is not enough for an ecommerce company like Amazon. You have to take a lot of photos of the same product when you keep sell your products on amazon. You cannot get the best photo in one shot. So you have to click photos on bulk so that you can get at least 3-4 best product photos from there.
Shoot in RAW format
While shooting product photography for amazon, you have to be careful about the authenticity of the product on photos. A lot of people make this mistake of using JPEG format instead of raw. Raw photo format allows your product to look raw, fresh and original. Raw photos of products gives you the original look of your products.
Even if you edit the photos of raw format, the authenticity does not get decreased. Most of the companies that provide amazon photo editing services prefer RAW formats for their editing purposes.
Edit your photos
Amazon is the best platform for ecommerce and so their product photos should be. How can you make your photos look best even after a bad photography? It is ecommerce photo editing which is there to help you in making the best photos for amazon. There might be different flaws in your product photos such as unwanted marks and scratches, gaudy background, poor color, improper lights etc. You can apply some photo editing tricks such as clipping path, photo retouching, color correction etc. to improve the quality of your product photos for amazon.
Setting up your amazon product business might give you a huge advantage in your product business. If you follow these 10 amazon product photography tips then you definitely can boost the conversion rate of your photos along with the business on Amazon, So try these out and see the benefits by yourself.